The 11.11 Sale Highlights: 3.6x sales growth in the USA
While everyone is excited about getting increased rewards on Black Friday and Cyber Monday, we’re here to share the results of another shopping festival — Singles Day Sale — that took place on 11–13th November. Usually, during this sale, Chinese marketplaces were in the spotlight, but this year local brands joined the promotions as well. In recent research, Admitad Affiliate has found out this year the number of sales of Chinese marketplaces in the USA has jumped by 2.6x compared to the regular period, and the value of orders increased by 3.6x.
Let the numbers speak for themselves
The Singles’ Day Sale became a notable competitor to Black Friday in terms of sales volume. Note: Alibaba Group alone (which includes AliExpress) managed to make global sales of $84.5 billion this year. At the same time, growth has slowed down compared to previous years — in 2020 the Chinese giant reported that the number of orders doubled, but this year it has grown by 8.5% only.
Meanwhile, the average order value increased by 23% — typically, Americans were ready to spend $14.9 on one order from the Chinese marketplace during the sale. Their item preferences remained almost the same as in the previous year. Only several of the most popular product categories switched their positions:
- Jewellery & Accessories — 24.1%
- Home & Garden — 20%
- Apparel & Footwear — 17,3%
- Health & Beauty — 8.3%
- Electronics and Home Appliances — 7,3%
- Toys and Hobbies — 5,3%
- Others — 17,7%
It is of no surprise that not only brands had a chance to increase their profits, but also Publishers (those who work with an online audience and traffic experts), who earned a reward for every completed order. For example, Admitad Affiliate Publishers in the USA just in three active days of the sale on 11–13th of November increased incomes by 3.3x.
Let’s see how effective were different traffic sources in terms of attracting clients:
The Global Shopping Festival proves again that many users are ready to spend more during sales. But people have slightly changed their preferences regarding product categories. The influence of the COVID-trends stars to vanish and people get back to their established interests.
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