Top 6 Apple updates that make trackers’ life harder. Or do they?

1. This website is (not) using cookies

2. Limited access to IDFA

3. Postponed by SKAdNetwork

  • Actions are sent over to trackers with a random lag (2+ days) so that the advertiser cannot match the event on their servers with the conversion to mark specific users. Neither do advertisers know which publisher delivered the action — unless the winning ad network discloses the data. Apple promises to fix this in iOS 15, making data available to both the ad network and the advertiser.
  • 8-byte data limit. Apple suggests that companies use numbers from 0 to 63 to send over all the possible information about specific action. Not much at all. Same reasons.
  • Only CPI attribution. As of yet, SKAdNetwork can only track installations. Moreover, there are no deferred deep links — no way to launch a specific screen after installing the app.

4. Multi-vector IP Masking

5. No More Emails

6. App Privacy Report

What can we do?

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